TRAVEL · HOSPITALITY · DESIGN · LIFESTYLE
“Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life. ” - Jack Kerouac
Our ethos is simple
your management team
We believe that working collaboratively can deliver great results. Our method is simple: we operate as a virtual extension to your management and marketing teams. We do this by delivering seasoned and strategic input combined with a tactical approach that is truly hands-on.
We understand the importance of delivering strategic thinking that translates into tactical activity and measurable results. And we know that great ideas must be tempered with commercial business requirements. We also understand that our clients expect us to be accountable for their businesses as well as passionate about their brands.
We specialise in luxury hospitality, travel, design and lifestyle brands. We work collaboratively with a wide range of clients including large multinationals, mid-size independents and boutiques. And we have experience working across the globe in the United States, Europe, the UK, Asia Pacific and the Middle East.
We customise our service approach based on client requirements, ranging from strategic project work, tactical campaign development through to on-going monthly or annual marketing support.
We help clients develop a strategic marketing plan to bring their brand message to life through the most relevant and impactful channels. From film and video to blogs, PR and thought leadership, we develop the strategy and content that will reinforce the brand promise among key target audiences.
Our brand strategy workshops are designed to help clients cultivate their brand purpose, positioning and core values. We conduct internal stakeholder interviews, desktop research and competitive analysis to efficiently craft an original brand strategy.
Internal colleague engagement is critical to the long-term success of brand strategy and marketing planning. We help clients develop a sound internal engagement and communications platform to support the company’s business ambition and brand purpose.
We help clients with internal and external communications planning and implementation. We develop internal communications strategies to engage stakeholders with the adoption of new systems, processes or brand programmes. We develop external communications plans to launch new products, services or brand hallmarks.
We develop plans for the creation, delivery and governance of meaningful, relevant and useful content to support our clients’ brands and business goals. This includes digital, visual and written content: strong storytelling that positively engages audiences with our clients’ brands.
We help our clients build or maximise their internal marketing teams, strategic plans, budgets and internal processes. We deliver this for start-ups such as new hotels and destinations as well as established companies who wish to review and refresh their current structure or resources. We conduct a rigorous audit that combines intelligence from internal and external stakeholders, current marketing activity and technologies, brand review and competitive analysis to develop a sound strategic platform.
We work with our clients to develop short-term and annual marketing plans to support their overall business ambition and brand purpose. We collaborate closely with key internal stakeholders to craft detailed strategies and supporting tactical marketing and communications activity. We also help implement marketing strategy for clients who require additional external support.
We help clients create, negotiate and deliver partnerships with likeminded brands to amplify their brand and marketing activity. These partnerships can be focused purely on building brand equity or designed to deliver against commercial targets. We have facilitated partnerships with TED, National Geographic Traveller, Aston Martin Racing, Liberty, Harrods, the LPGA, Christian Louboutin and Matthew Williamson.
We work with clients to develop powerful PR plans and strategies to support their overall marketing and brand objectives. This includes key message development, media targeting and creative promotions. For day-to-day media relations activity, we work with a selection of specialist agency partners to implement our strategic plans.
We offer a robust training programme for hotel marketing managers ranging from the fundamentals of marketing through to campaign development and social media best practice. Email us to arrange a face-to-face seminar or training webinar for your hotel marketing team.More details
We facilitate face-to-face training seminars in London, New York, Singapore and Hong Kong that cover the following training elements:
We also offer bespoke global webinar sessions that focus on the following elements:
For hotel groups that wish to coordinate a session with multiple properties, please contact us so that we can develop a bespoke programme for your team in the location of your choice.
We are passionate about travel, hospitality and design. We apply our enthusiasm and expertise to deliver creative solutions for our clients’ brands and businesses. Over the last 25 years, we have forged longstanding relationships with highly talented specialist partners to deliver a fully integrated marketing solution. We operate a global commonwealth client services model, which allows us to curate specialist teams based on our clients’ needs. This ensures that we exceed expectations – nimbly, purposefully, passionately, anywhere in the world.
We are honoured to work with some of the world’s most renowned and respected luxury brands in travel, hospitality, lifestyle and design.
Forbes Travel Guide is the originator of the prestigious Five-Star Rating system, which has provided the travel industry’s most comprehensive ratings and reviews of hotels, restaurants and spas since 1958.
Over the course of the last seven decades, WATG and its affiliated design studio, Wimberly Interiors, have become the world's leading design consultants for the hospitality, leisure, urban and entertainment industries.
Kimpton is a leading collection of luxury boutique hotels and restaurants renowned for its innovative and playful design and personal approach to service. Kimpton operates 62 hotels and 76 destination restaurants and bars in the USA. Kimpton Amsterdam will open in 2017 and Kimpton Paris in 2020.
Created exclusively for the ultra-luxury resort market, One&Only Resorts are conceived as hallmarks of excellence. Set in some of the most beautiful locations in the world, each award-winning resort offers guests a distinctive style and personality born of its local culture, a genuine hospitality and a vibrancy that is unrivalled.
As the world’s first international luxury hotel brand, InterContinental Hotels & Resorts has been pioneering travel across the globe for nearly 70 years. The brand has over 180 hotels located in more than 60 countries.
One of the world’s leading hotel companies with over 4,700 hotels in nearly 100 countries, IHG has a portfolio of nine heritage-rich brands which are recognised by millions around the world.
Delivered in October 2013 by the renowned shipyard Lürssen with a length of 85.10 metres and a beam of 13.80m, Solandge is one of the most iconic new super yachts on the global charter market. Designed by Espen Øino, she offers six extraordinary decks designed as a home-away-from-home on the high seas.
Dedicated to providing a bespoke, diligent and exceptionally reliable management service for both sail and power. Master Yachts acts for and on behalf of owners, managers, captains and crew to provide management and supervision services in build, refit and operations.
With a philosophy that emphasizes ‘location, distinction and soul’, the company exemplifies individuality, dedicating itself to creating and managing exceptional properties that contribute to their communities and stay true to local history, culture and ambiance.
Manufactured Culture was founded in 2014 by Dorota Szelagowska with a mission to offer interior design objects from Central and Eastern Europe: countries which excelled in design, arts and crafts prior to World War II and the Soviet era, and are now regaining their voice and status.
The British Red Cross Tiffany Circle is a global network of accomplished women from different walks of life. These women use their skills, resources and enthusiasm to make a real difference to the work of the Red Cross and Red Crescent Movement.
Kittitian Hill is a $600m hospitality and real estate destination anchored in the holistic philosophy of sustainability, authenticity and a shared belief that luxury in not signalled by possessions but rather by a commitment to one’s community and its culture.
Per AQUUM Retreats, Resorts and Residences offer a different kind of ethos: one that is passionate, visionary, imaginative and naturally modern. Renowned for creating bold, imaginative spaces and signature attention to detail, the brand pioneered luxury in the Maldives with award-winning retreat, Huvafen Fushi.
Garbo & Kelly launched in Australia in 2016 and has quickly become one of the country's foremost beauty brands. Founded by Carolyn Fox with a vision to provide expert knowledge and the highest quality products to create balance for urban glamour and harmony.
The P Factor is a food and beverage mangement company that creates, delivers and manages unique restaurants and bars, skillfully blending the innovation of cuisiniers with the expertise of restaurteurs to serve memorable dishes and occassions.
JP Communications is a strategic brand marketing and communications consultancy for luxury brands in travel, hospitality, lifestyle and design.
For as long as I can remember, my battered suitcases have been piled on the sidewalks of the world. I vividly recall my first trip to Europe on TAP Airlines, back when smoking was still permitted on board. The feeling of discovering a new place and the breathtaking freedom at 30,000 feet have never gone away.
Following a 20-year career in the USA and UK leading brand marketing and communications for One&Only, InterContinental and Noble House Hotels & Resorts, I founded JP Communications. We focus on what we know best and what we’re most passionate about - luxury hospitality, travel, lifestyle and design.
Our purpose is to provide senior-level brand marketing and communications support, acting as an extension to our clients’ in-house management and marketing teams. Our hospitality mindset means that we’re at our best working with clients who require collaboration, creativity and commercial results. We go beyond strategic guidance and provide our clients with hands-on support and tactical implementation.
Over the years, we have been honoured to work with some of the world’s most engaging and admired brands. A few of our favourites include One&Only Resorts, Forbes Travel Guide, WATG, InterContinental Hotels & Resorts, Per AQUUM, ESPA, TED, National Geographic Traveller, Aston Martin Racing, BBC, CNN, Christian Louboutin and Matthew Williamson.