WELCOME

Luxury brand marketing
and communications

TRAVEL · HOSPITALITY · DESIGN · LIFESTYLE

“Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life. ” - Jack Kerouac

 

Our ethos is simple

 

your management team

 

jp communications

We believe that working collaboratively can deliver great results. Our method is simple: we operate as a virtual extension to your management and marketing teams. We do this by delivering seasoned and strategic input combined with a tactical approach that is truly hands-on.

We understand the importance of delivering strategic thinking that translates into tactical activity and measurable results. And we know that great ideas must be tempered with commercial business requirements. We also understand that our clients expect us to be accountable for their businesses as well as passionate about their brands.

We specialise in luxury hospitality, travel, design and lifestyle brands. We work collaboratively with a wide range of clients including large multinationals, mid-size independents and boutiques. And we have experience working across the globe in the United States, Europe, the UK, Asia Pacific and the Middle East.

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Our services

We customise our service approach based on client requirements, ranging from strategic project work, tactical campaign development through to on-going monthly or annual marketing support.

  • BRAND Marketing
  • BRAND Strategy
  • COLLEAGUE ENGAGEMENT
  • COMMUNICATIONS
  • CONTENT STRATEGY
  • MARKETING AUDIT
  • MARKETING PLANNING
  • PARTNERSHIP MARKETING
  • PUBLIC RELATIONS STRATEGY
  • Hospitality Marketing Training

We help clients develop a strategic marketing plan to bring their brand message to life through the most relevant and impactful channels. From film and video to blogs, PR and thought leadership, we develop the strategy and content that will reinforce the brand promise among key target audiences.

Our brand strategy workshops are designed to help clients cultivate their brand purpose, positioning and core values. We conduct internal stakeholder interviews, desktop research and competitive analysis to efficiently craft an original brand strategy.

Internal colleague engagement is critical to the long-term success of brand strategy and marketing planning. We help clients develop a sound internal engagement and communications platform to support the company’s business ambition and brand purpose.

We help clients with internal and external communications planning and implementation. We develop internal communications strategies to engage stakeholders with the adoption of new systems, processes or brand programmes. We develop external communications plans to launch new products, services or brand hallmarks.

We develop plans for the creation, delivery and governance of meaningful, relevant and useful content to support our clients’ brands and business goals. This includes digital, visual and written content: strong storytelling that positively engages audiences with our clients’ brands.

We help our clients build or maximise their internal marketing teams, strategic plans, budgets and internal processes. We deliver this for start-ups such as new hotels and destinations as well as established companies who wish to review and refresh their current structure or resources. We conduct a rigorous audit that combines intelligence from internal and external stakeholders, current marketing activity and technologies, brand review and competitive analysis to develop a sound strategic platform.

We work with our clients to develop short-term and annual marketing plans to support their overall business ambition and brand purpose. We collaborate closely with key internal stakeholders to craft detailed strategies and supporting tactical marketing and communications activity. We also help implement marketing strategy for clients who require additional external support.

We help clients create, negotiate and deliver partnerships with likeminded brands to amplify their brand and marketing activity. These partnerships can be focused purely on building brand equity or designed to deliver against commercial targets. We have facilitated partnerships with TED, National Geographic Traveller, Aston Martin Racing, Liberty, Harrods, the LPGA, Christian Louboutin and Matthew Williamson.

We work with clients to develop powerful PR plans and strategies to support their overall marketing and brand objectives. This includes key message development, media targeting and creative promotions. For day-to-day media relations activity, we work with a selection of specialist agency partners to implement our strategic plans.

We offer a robust training programme for hotel marketing managers ranging from the fundamentals of marketing through to campaign development and social media best practice. Email us to arrange a face-to-face seminar or training webinar for your hotel marketing team.More details

Hospitality Marketing Training

In today’s competitive and crowded marketplace, hotel marketeers need to be equipped with the latest knowledge and tools to deliver results for their hotels.

We facilitate face-to-face training seminars in London, New York, Singapore and Hong Kong that cover the following training elements:

  • Introduction to marketing
  • Consumer research
  • Marketing mix
  • Marketing channels
  • Channel segmentation
  • Marketing strategy
  • Content marketing
  • Advertising
  • Brand management
    • Selecting a creative agency
    • Brand design & visual identity
    • Brand tone of voice
    • Storytelling & copywriting
    • Photo & videoshoots
  • How to build a campaign
  • Leveraging a tight budget
  • Strategic marketing partnerships
  • Digital marketing
  • Social media best practice
  • Public relations

We also offer bespoke global webinar sessions that focus on the following elements:

  • Introduction to marketing
  • Marketing mix
  • Marketing channels
  • Marketing strategy
  • Marketing planning
  • Content marketing
  • Advertising
  • Branding
    • Brand hierarchy
    • Brand design & visual identity
    • Brand tone of voice
    • Logo use
  • Photo & videoshoots
  • Collaborating with operationst
  • Differentiating from your competitors
  • Leveraging a tight budget
  • Digital marketing
  • Social media best practice
  • Public relations

 

For hotel groups that wish to coordinate a session with multiple properties, please contact us so that we can develop a bespoke programme for your team in the location of your choice.

Our Philosophy

We are passionate about travel, hospitality and design. We apply our enthusiasm and expertise to deliver creative solutions for our clients’ brands and businesses. Over the last 25 years, we have forged longstanding relationships with highly talented specialist partners to deliver a fully integrated marketing solution. We operate a global commonwealth client services model, which allows us to curate specialist teams based on our clients’ needs. This ensures that we exceed expectations – nimbly, purposefully, passionately, anywhere in the world.

Our clients

We are honoured to work with some of the world’s most renowned and respected luxury brands in travel, hospitality, lifestyle and design.

Client Portfolio

About

JP Communications is a strategic brand marketing and communications consultancy for luxury brands in travel, hospitality, lifestyle and design.

For as long as I can remember, my battered suitcases have been piled on the sidewalks of the world. I vividly recall my first trip to Europe on TAP Airlines, back when smoking was still permitted on board. The feeling of discovering a new place and the breathtaking freedom at 30,000 feet have never gone away.

Following a 20-year career in the USA and UK leading brand marketing and communications for One&Only, InterContinental and Noble House Hotels & Resorts, I founded JP Communications. We focus on what we know best and what we’re most passionate about - luxury hospitality, travel, lifestyle and design.

Our purpose is to provide senior-level brand marketing and communications support, acting as an extension to our clients’ in-house management and marketing teams. Our hospitality mindset means that we’re at our best working with clients who require collaboration, creativity and commercial results. We go beyond strategic guidance and provide our clients with hands-on support and tactical implementation.

Over the years, we have been honoured to work with some of the world’s most engaging and admired brands. A few of our favourites include One&Only Resorts, Forbes Travel Guide, WATG, InterContinental Hotels & Resorts, Per AQUUM, ESPA, TED, National Geographic Traveller, Aston Martin Racing, BBC, CNN, Christian Louboutin and Matthew Williamson.

Contact us

For more information please contact Jennifer Ploszaj

Jennifer@JP-Communications.com
Office: +44 (0)207 693 9427
Mobile: +44 (0)792 020 8510
Skype: PloszajLondon
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